

Photos shared with permission by our patients, and the results of our audit of more than 1,500 new patients, measured with the validated POEM score.








Individual results vary. Treatment is only prescribed after a clinical assessment confirms it is appropriate.
We track every patient's eczema with POEM, a validated 0–28 score that patients complete themselves. These are the results from our audit of more than 1,500 new patients, 2022–2026.
Two in three new patients arrive with severe or very severe eczema. Within two weeks, most are clear or mild.
| Review | Patients scored | Clear | Mild | Moderate | Severe | Very severe |
|---|---|---|---|---|---|---|
| First visit | 1,571 | <1% | 3% | 31% | 47% | 18% |
| 2 weeks | 580 | 46% | 34% | 16% | 4% | <1% |
| 4 weeks | 299 | 42% | 35% | 19% | 3% | 1% |
| 6–12 weeks | 387 | 32% | 38% | 22% | 6% | <1% |
| 12 months | 167 | 13% | 33% | 30% | 21% | 3% |
Of the 580 patients who returned a score at their 2–3 week review:
Of the 167 patients reviewed at 12 months:
Patients with very severe eczema saw the largest improvement, from an average score of 27 to under 8. 99% of them improved meaningfully within 2–3 weeks.
Only 4% of patients hadn't improved meaningfully by their first review. Of those who carried on, 82% went on to improve.
*Figures are from our 2022–2026 outcomes audit of new patients who completed a POEM score at each review. Not every patient returns a score at every review. A meaningful improvement means a fall of 4 or more POEM points, the standard used in major eczema research. POEM bands: 0–2 clear or almost clear, 3–7 mild, 8–16 moderate, 17–24 severe, 25–28 very severe. Individual results vary.
†3,000+ is an estimate: 2,380 patients attended 8,000+ appointments on our current booking system from July 2022, plus our estimate of patients seen from April 2020 to June 2022.
“The cream is the only cream to work for my little girl. It has changed her/our quality of life.” Helen, parent, Merseyside
“Just amazing being able to sleep at night from not scratching and to have my confidence back.” Kirsten, adult patient, Berkshire
“From that first Zoom call we both felt the doctor was brilliant. Most of all he listened.” Jen, parent of teenage patient, North East England
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